Bold script fonts can be used as a powerful logo and brand identity. Here are some of the successful logo designs using bold script fonts. Handwriting and signature-style logos using script fonts have been popular since the 19th century. It was first used as a badge stamp to set a brand apart from competitors. As the brands gradually build up their reputation, the values tied to the badge become their common brand identity.
Today, we can see a lot of brands both from the old time to the modern ones still use a script font for their logo designs. Here are some of them:
Ford uses strong and distinctive bold script fonts that convey strength and confidence. The font used also features a slanted and dynamic appearance that creates a sense of forward motion. Overall, the script font used for Ford’s famous logo shows strength, movement, and innovation.
Coca-Cola is an iconic example of successful bold script font as a logo. The font used has a flowing script and is easily recognizable in the world. The font exudes a sense of elegance, friendliness, and tradition. However, it also has a strong visual impact that makes it easy to remember. The use of bold script font against a red background has created a distinctive and memorable logo.
Instagram is a more modern example of bold script font used as a logo. The logo used a custom script font named Billabong that perfectly conveys playful and fun tones that are often associated with this app. It represents the creative nature of the app which emphasizes visual content and storytelling.
Harrods is a luxury department store brand that you will easily recognize with its elegant logo. The logo uses bold script font that reflects sophistication and elegance, which perfectly represent the brand’s high-end positioning.
It has a flowing shape with connected letters that exudes a sense of tradition and craftsmanship. The serif typeface used for the supporting text creates a refined look that looks cohesive, perfect for a high-end brand identity.
Kellogg’s is a well-known food company that has been around since 1906. The brand uses bold and playful script font as its logo that exudes a friendly and approachable tone. It emphasizes the fun and enjoyable feeling to help build enjoyable breakfast experiences with families.
Cadillac is another car brand that uses bold script font as its logo. It has elegant and refined tones which convey the timelessness, sophistication, and prestige nature of the brand. The font perfectly conveys Cadillac as a luxury automobile brand.
Last but not least is Pinterest’s logo which also uses a bold script font. Just like Instagram, the font used by Pinterest also shows the playful nature of the app. However, it also exudes its elegant nature as well. The bold script font creates a personal and creative feel that reflects the focus of the app on inspiration and discovery.
These brands and many other successful logo designs show how bold script fonts can be effectively utilized for brand identity with various tones or styles. It shows how script
